Publish, Sell and Promote Your Music

RELEASE, SELL AND PROMOTE YOUR MUSIC

Essential Tips for Music Marketing in the Streaming Age

Format 21 x 29 cm (A4) – Page 216

PREFACE

GENESIS

This book is only partly the result of my direct experience, but rather stems primarily from extensive research conducted through numerous reports, blogs, editorials, and interviews, gathering numerous direct and indirect testimonies from various successful artists, producers, and promoters, as well as other experts in the world of digital music publishing and marketing.

The first phase of my work therefore involved researching and translating from English a significant number of written and spoken sources to analyze.

A second phase was to acquire some first-hand confirmations.

Subsequently, in order to make sense of the enormous amount of data acquired, I carried out a long and orderly cataloguing of the thousands of concepts and fragmentary opinions collected haphazardly from a thousand different authoritative sources.

Finally, a long and precise work of synthesis was necessary, in order to be able to offer the reader a relatively simple, yet sufficiently complete and coherent overview of the subject.

CONTENTS

The content of this volume is aimed at introducing new artist producers to the context of music publishing in the streaming era, so that they can use and refine specific techniques aimed at achieving good results.

Without sufficient knowledge of the context and the correct use of the most effective operational techniques, in fact, it will be almost impossible to obtain significant results, while the persevering application of what is written in this manual can lay the foundations for directing the artist who intends to self-produce towards success.

It is important to note, however, that despite these efforts, in most cases these results will remain largely uncertain, depending on many factors that are difficult to predict but, in part, manageable.

But it is also true that even the least skilled and fortunate operators will still be able to significantly improve the impact of their compositional and performative efforts, simply by implementing these techniques.

If the doors to great success do not open for them, they could still achieve partial success, which would establish them as professionals in the sector, allowing them to live solely from the fruits of their artistic labor, which is already a great success.

The manual aims to offer basic know-how for these purposes, and outline the main guidelines towards which self-produced artists can orient themselves.

Streaming has changed the rules of the game, making many things simpler and more accessible, and complicating many others.

It's a world in full flux, and success will also depend on the ability to keep pace with the changes taking place, acting intelligently and dynamically.

Good work, then, with best wishes.

INDEX

INTRODUCTION

Genesis

Contents

Index

CHAPTER 01 – YOU AND YOUR MUSIC

Music Marketing

Contents to tell

Your story

Grasp the heart

CHAPTER 02 – GUIDE TO DIGITAL PUBLISHING

The economic benefits of publishing

Publishing, in short

Copyright

The publishing right

Authors' and publishers' societies

Music copyright

The division of proceeds

CHAPTER 03 – WHAT YOU NEED FOR PUBLICATION

The digital distributor

What is needed to publish

CHAPTER 04 – GOALS AND STRATEGIES

Setting clear marketing goals

Consequential and coordinated actions

Communication strategies

Sequential marketing with social content

Videos for new audiences

Sequential marketing with video

You are the guide

Let the data guide you

CHAPTER 5 – RELATIONSHIPS WITH YOUR FANS

Create your mailing list

Your website

Don't follow too many social media

Where to promote your music

CHAPTER 06 – PUBLISHING STRATEGIES

You have to start with a single song

A single for account opening

A short video excerpt

Publish at strategic times

Strategies with various types of singles

Adapt your music to playlists

Choose a good digital distributor

CHAPTER 07 – CONTACTING THE MEDIA

Who might be interested in you

How to contact the media

CHAPTER 08 – EMAIL MARKETING

The Bible of Email Marketing

Mailing errors

The rules for effective mailing

registration

Strategy

Technology

Automation

Involvement

Awareness

Collection

Basic gimmicks

CHAPTER 09 – PROMOTIONAL IDEAS

Valuable tips

Fun Tips

CHAPTER 10 – MAKING MONEY WITH MUSIC

An overview of the new digital world

Seizing the opportunities of the new digital market

Different paths to success

Manage your rights and collect your earnings

From music ownership to digital access

Earn money with affiliate programs

Earn money while helping a social cause

CHAPTER 11 – CROWDFUNDING

What is crowdfunding and how does it work?

Crowdfunding Strategies

Mistakes with crowdfunding

The patronage

Direct collection with Paypal

CHAPTER 12 – SPOTIFY

Why Playlists Matter

Strategies for playlist success

Access the platform

Become a verified artist

Set up your website

Ask your fans to follow you

The playlist is a promotional tool

Ideas for your playlists

Introduce yourself to important playlists

Achieve success

Additional Tips for Spotify

CHAPTER 13 – YOUTUBE

Google Account and YouTube Channel

YT Video Channel Optimization

Optimizing videos on YouTube

How to make money from YouTube

Collecting advertising revenue through Content ID

How YouTube Monetization Works

YouTube Red

The importance of viewing time

Schedule videos

How to Create Your Own YouTube Show

Types of videos for music promotion

BONUS – HOW TO REGISTER FOR A FESTIVAL IN THE UK

Start searching

Stay on topic

Discover local opportunities

Follow the form rules

Optimize your web and social presence

Use a press kit

Show your best cards

EPILOGUE

APPENDIX

Copyright

Contact

Author's Publications

Author's Biography