{"id":4447,"date":"2020-02-10T11:48:05","date_gmt":"2020-02-10T11:48:05","guid":{"rendered":"http:\/\/alessandrofois.com\/prodotto\/pubblica-vendi-e-promuovi-la-tua-musica\/"},"modified":"2025-12-11T10:16:35","modified_gmt":"2025-12-11T10:16:35","slug":"publish-sell-and-promote-your-music","status":"publish","type":"product","link":"http:\/\/alessandrofois.com\/en\/prodotto\/pubblica-vendi-e-promuovi-la-tua-musica\/","title":{"rendered":"Publish, Sell and Promote Your Music"},"content":{"rendered":"
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RELEASE, SELL AND PROMOTE YOUR MUSIC<\/h3>\n

Essential Tips for Music Marketing in the Streaming Age<\/p>\n<\/div>\n

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Format 21 x 29 cm (A4) \u2013 Page 216<\/strong><\/p>\n

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PREFACE<\/h2>\n
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GENESIS<\/b><\/p>\n

This book is only partly the result of my direct experience, but rather stems primarily from extensive research conducted through numerous reports, blogs, editorials, and interviews, gathering numerous direct and indirect testimonies from various successful artists, producers, and promoters, as well as other experts in the world of digital music publishing and marketing.<\/p>\n

The first phase of my work therefore involved researching and translating from English a significant number of written and spoken sources to analyze.<\/p>\n

A second phase was to acquire some first-hand confirmations.<\/p>\n

Subsequently, in order to make sense of the enormous amount of data acquired, I carried out a long and orderly cataloguing of the thousands of concepts and fragmentary opinions collected haphazardly from a thousand different authoritative sources.<\/p>\n

Finally, a long and precise work of synthesis was necessary, in order to be able to offer the reader a relatively simple, yet sufficiently complete and coherent overview of the subject.<\/p>\n

CONTENTS<\/b><\/p>\n

The content of this volume is aimed at introducing new artist producers to the context of music publishing in the streaming era, so that they can use and refine specific techniques aimed at achieving good results.<\/p>\n

Without sufficient knowledge of the context and the correct use of the most effective operational techniques, in fact, it will be almost impossible to obtain significant results, while the persevering application of what is written in this manual can lay the foundations for directing the artist who intends to self-produce towards success.<\/p>\n

It is important to note, however, that despite these efforts, in most cases these results will remain largely uncertain, depending on many factors that are difficult to predict but, in part, manageable.<\/p>\n

But it is also true that even the least skilled and fortunate operators will still be able to significantly improve the impact of their compositional and performative efforts, simply by implementing these techniques.<\/p>\n

If the doors to great success do not open for them, they could still achieve partial success, which would establish them as professionals in the sector, allowing them to live solely from the fruits of their artistic labor, which is already a great success.<\/p>\n

The manual aims to offer basic know-how for these purposes, and outline the main guidelines towards which self-produced artists can orient themselves.<\/p>\n

Streaming has changed the rules of the game, making many things simpler and more accessible, and complicating many others.<\/p>\n

It's a world in full flux, and success will also depend on the ability to keep pace with the changes taking place, acting intelligently and dynamically.<\/p>\n

Good work, then, with best wishes.<\/p>\n

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INDEX<\/h2>\n
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INTRODUCTION<\/b><\/h3>\n

Genesis<\/p>\n

Contents<\/p>\n

Index<\/p>\n

CHAPTER 01 \u2013 YOU AND YOUR MUSIC<\/b><\/h3>\n

Music Marketing<\/p>\n

Contents to tell<\/p>\n

Your story<\/p>\n

Grasp the heart<\/p>\n

CHAPTER 02 \u2013 GUIDE TO DIGITAL PUBLISHING<\/b><\/h3>\n

The economic benefits of publishing<\/p>\n

Publishing, in short<\/p>\n

Copyright<\/p>\n

The publishing right<\/p>\n

Authors' and publishers' societies<\/p>\n

Music copyright<\/p>\n

The division of proceeds<\/p>\n

CHAPTER 03 \u2013 WHAT YOU NEED FOR PUBLICATION<\/b><\/h3>\n

The digital distributor<\/p>\n

What is needed to publish<\/p>\n

CHAPTER 04 \u2013 GOALS AND STRATEGIES<\/b><\/h3>\n

Setting clear marketing goals<\/p>\n

Consequential and coordinated actions<\/p>\n

Communication strategies<\/p>\n

Sequential marketing with social content<\/p>\n

Videos for new audiences<\/p>\n

Sequential marketing with video<\/p>\n

You are the guide<\/p>\n

Let the data guide you<\/p>\n

CHAPTER 5 \u2013 RELATIONSHIPS WITH YOUR FANS<\/b><\/h3>\n

Create your mailing list<\/p>\n

Your website<\/p>\n

Don't follow too many social media<\/p>\n

Where to promote your music<\/p>\n

CHAPTER 06 \u2013 PUBLISHING STRATEGIES<\/b><\/h3>\n

You have to start with a single song<\/p>\n

A single for account opening<\/p>\n

A short video excerpt<\/p>\n

Publish at strategic times<\/p>\n

Strategies with various types of singles<\/p>\n

Adapt your music to playlists<\/p>\n

Choose a good digital distributor<\/p>\n

CHAPTER 07 \u2013 CONTACTING THE MEDIA<\/b><\/h3>\n

Who might be interested in you<\/p>\n

How to contact the media<\/p>\n

CHAPTER 08 \u2013 EMAIL MARKETING<\/b><\/h3>\n

The Bible of Email Marketing<\/p>\n

Mailing errors<\/p>\n

The rules for effective mailing<\/p>\n

registration<\/p>\n

Strategy<\/p>\n

Technology<\/p>\n

Automation<\/p>\n

Involvement<\/p>\n

Awareness<\/p>\n

Collection<\/p>\n

Basic gimmicks<\/p>\n

CHAPTER 09 \u2013 PROMOTIONAL IDEAS<\/b><\/h3>\n

Valuable tips<\/p>\n

Fun Tips<\/p>\n

CHAPTER 10 \u2013 MAKING MONEY WITH MUSIC<\/b><\/h3>\n

An overview of the new digital world<\/p>\n

Seizing the opportunities of the new digital market<\/p>\n

Different paths to success<\/p>\n

Manage your rights and collect your earnings<\/p>\n

From music ownership to digital access<\/p>\n

Earn money with affiliate programs<\/p>\n

Earn money while helping a social cause<\/p>\n

CHAPTER 11 \u2013 CROWDFUNDING<\/b><\/h3>\n

What is crowdfunding and how does it work?<\/p>\n

Crowdfunding Strategies<\/p>\n

Mistakes with crowdfunding<\/p>\n

The patronage<\/p>\n

Direct collection with Paypal<\/p>\n

CHAPTER 12 \u2013 SPOTIFY<\/b><\/h3>\n

Why Playlists Matter<\/p>\n

Strategies for playlist success<\/p>\n

Access the platform<\/p>\n

Become a verified artist<\/p>\n

Set up your website<\/p>\n

Ask your fans to follow you<\/p>\n

The playlist is a promotional tool<\/p>\n

Ideas for your playlists<\/p>\n

Introduce yourself to important playlists<\/p>\n

Achieve success<\/p>\n

Additional Tips for Spotify<\/p>\n

CHAPTER 13 \u2013 YOUTUBE<\/b><\/h3>\n

Google Account and YouTube Channel<\/p>\n

YT Video Channel Optimization<\/p>\n

Optimizing videos on YouTube<\/p>\n

How to make money from YouTube<\/p>\n

Collecting advertising revenue through Content ID<\/p>\n

How YouTube Monetization Works<\/p>\n

YouTube Red<\/p>\n

The importance of viewing time<\/p>\n

Schedule videos<\/p>\n

How to Create Your Own YouTube Show<\/p>\n

Types of videos for music promotion<\/p>\n

BONUS \u2013 HOW TO REGISTER FOR A FESTIVAL IN THE UK<\/b><\/h3>\n

Start searching<\/p>\n

Stay on topic<\/p>\n

Discover local opportunities<\/p>\n

Follow the form rules<\/p>\n

Optimize your web and social presence<\/p>\n

Use a press kit<\/p>\n

Show your best cards<\/p>\n

EPILOGUE<\/b><\/h3>\n

APPENDIX<\/b><\/h3>\n

Copyright<\/p>\n

Contact<\/p>\n

Author's Publications<\/p>\n

Author's Biography<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

15% savings if you buy here on the author's website, instead of on Amazon<\/strong><\/h3>\n
\n

VOICE RECORDING, EDITING AND MIXING<\/strong><\/h3>\n

Recording Studio Series \u2013 Manuals for the Sound Engineer \u2013 Book 1<\/p>\n

A complete guide to releasing and monetizing your music.<\/p>","protected":false},"featured_media":4448,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[69,71],"product_tag":[],"class_list":["post-4447","product","type-product","status-publish","has-post-thumbnail","product_cat-libri","product_cat-libri-e-manuali-di-musica","first","instock","sale","purchasable","product-type-simple"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"http:\/\/alessandrofois.com\/en\/wp-json\/wp\/v2\/product\/4447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/alessandrofois.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"http:\/\/alessandrofois.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"http:\/\/alessandrofois.com\/en\/wp-json\/wp\/v2\/comments?post=4447"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/alessandrofois.com\/en\/wp-json\/wp\/v2\/media\/4448"}],"wp:attachment":[{"href":"http:\/\/alessandrofois.com\/en\/wp-json\/wp\/v2\/media?parent=4447"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"http:\/\/alessandrofois.com\/en\/wp-json\/wp\/v2\/product_brand?post=4447"},{"taxonomy":"product_cat","embeddable":true,"href":"http:\/\/alessandrofois.com\/en\/wp-json\/wp\/v2\/product_cat?post=4447"},{"taxonomy":"product_tag","embeddable":true,"href":"http:\/\/alessandrofois.com\/en\/wp-json\/wp\/v2\/product_tag?post=4447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}