Description
RELEASE, SELL AND PROMOTE YOUR MUSIC
Essential Tips for Music Marketing in the Streaming Age
Format 21 x 29 cm (A4) – Page 216
PREFACE
GENESIS
This book is only partly the result of my direct experience, but rather stems primarily from extensive research conducted through numerous reports, blogs, editorials, and interviews, gathering numerous direct and indirect testimonies from various successful artists, producers, and promoters, as well as other experts in the world of digital music publishing and marketing.
The first phase of my work therefore involved researching and translating from English a significant number of written and spoken sources to analyze.
A second phase was to acquire some first-hand confirmations.
Subsequently, in order to make sense of the enormous amount of data acquired, I carried out a long and orderly cataloguing of the thousands of concepts and fragmentary opinions collected haphazardly from a thousand different authoritative sources.
Finally, a long and precise work of synthesis was necessary, in order to be able to offer the reader a relatively simple, yet sufficiently complete and coherent overview of the subject.
CONTENTS
The content of this volume is aimed at introducing new artist producers to the context of music publishing in the streaming era, so that they can use and refine specific techniques aimed at achieving good results.
Without sufficient knowledge of the context and the correct use of the most effective operational techniques, in fact, it will be almost impossible to obtain significant results, while the persevering application of what is written in this manual can lay the foundations for directing the artist who intends to self-produce towards success.
It is important to note, however, that despite these efforts, in most cases these results will remain largely uncertain, depending on many factors that are difficult to predict but, in part, manageable.
But it is also true that even the least skilled and fortunate operators will still be able to significantly improve the impact of their compositional and performative efforts, simply by implementing these techniques.
If the doors to great success do not open for them, they could still achieve partial success, which would establish them as professionals in the sector, allowing them to live solely from the fruits of their artistic labor, which is already a great success.
The manual aims to offer basic know-how for these purposes, and outline the main guidelines towards which self-produced artists can orient themselves.
Streaming has changed the rules of the game, making many things simpler and more accessible, and complicating many others.
It's a world in full flux, and success will also depend on the ability to keep pace with the changes taking place, acting intelligently and dynamically.
Good work, then, with best wishes.
INDEX
INTRODUCTION
Genesis
Contents
Index
CHAPTER 01 – YOU AND YOUR MUSIC
Music Marketing
Contents to tell
Your story
Grasp the heart
CHAPTER 02 – GUIDE TO DIGITAL PUBLISHING
The economic benefits of publishing
Publishing, in short
Copyright
The publishing right
Authors' and publishers' societies
Music copyright
The division of proceeds
CHAPTER 03 – WHAT YOU NEED FOR PUBLICATION
The digital distributor
What is needed to publish
CHAPTER 04 – GOALS AND STRATEGIES
Setting clear marketing goals
Consequential and coordinated actions
Communication strategies
Sequential marketing with social content
Videos for new audiences
Sequential marketing with video
You are the guide
Let the data guide you
CHAPTER 5 – RELATIONSHIPS WITH YOUR FANS
Create your mailing list
Your website
Don't follow too many social media
Where to promote your music
CHAPTER 06 – PUBLISHING STRATEGIES
You have to start with a single song
A single for account opening
A short video excerpt
Publish at strategic times
Strategies with various types of singles
Adapt your music to playlists
Choose a good digital distributor
CHAPTER 07 – CONTACTING THE MEDIA
Who might be interested in you
How to contact the media
CHAPTER 08 – EMAIL MARKETING
The Bible of Email Marketing
Mailing errors
The rules for effective mailing
registration
Strategy
Technology
Automation
Involvement
Awareness
Collection
Basic gimmicks
CHAPTER 09 – PROMOTIONAL IDEAS
Valuable tips
Fun Tips
CHAPTER 10 – MAKING MONEY WITH MUSIC
An overview of the new digital world
Seizing the opportunities of the new digital market
Different paths to success
Manage your rights and collect your earnings
From music ownership to digital access
Earn money with affiliate programs
Earn money while helping a social cause
CHAPTER 11 – CROWDFUNDING
What is crowdfunding and how does it work?
Crowdfunding Strategies
Mistakes with crowdfunding
The patronage
Direct collection with Paypal
CHAPTER 12 – SPOTIFY
Why Playlists Matter
Strategies for playlist success
Access the platform
Become a verified artist
Set up your website
Ask your fans to follow you
The playlist is a promotional tool
Ideas for your playlists
Introduce yourself to important playlists
Achieve success
Additional Tips for Spotify
CHAPTER 13 – YOUTUBE
Google Account and YouTube Channel
YT Video Channel Optimization
Optimizing videos on YouTube
How to make money from YouTube
Collecting advertising revenue through Content ID
How YouTube Monetization Works
YouTube Red
The importance of viewing time
Schedule videos
How to Create Your Own YouTube Show
Types of videos for music promotion
BONUS – HOW TO REGISTER FOR A FESTIVAL IN THE UK
Start searching
Stay on topic
Discover local opportunities
Follow the form rules
Optimize your web and social presence
Use a press kit
Show your best cards
EPILOGUE
APPENDIX
Copyright
Contact
Author's Publications
Author's Biography
EN
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